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#MoreThanData

Award Winning Campaign for Investec
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About

Award winnig #MoreThanData campaign which was an initiative for young professionals acquisitions.

Facebook Chatbot

Website

Short Campaign




My Role
As the technical Lead on the project, I was responsible for technical delivery on the Investec #MoreThanData campaign which was an initiative for young professionals acquisitions. The campaign ran in several phases throughout the year and involved multiple technology approaches across multiple mediums such as the initial teaser website, (with later full roll-out) a Facebook chatbot (which I custom built for the campaign) and activations at the launch event all of which I oversaw and lead from a Technical capability.
Investec later went on to win multiple awards for the campaign, including being shortlisted as a Loeries finalist for Best Digital Campaign and Best Integrated Campaign. The content also had the highest content value rating in African history

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