As the technical Lead on the project, I was responsible for technical delivery on the Investec #MoreThanData campaign
which was an initiative for young professionals acquisitions. The campaign ran in several phases throughout
the year and involved multiple technology approaches across multiple mediums such as the initial teaser website,
(with later full roll-out) a Facebook chatbot (which I custom built for the campaign) and activations at the
launch event all of which I oversaw and lead from a Technical capability.
Investec later went on to win multiple awards for the campaign, including being shortlisted as a Loeries
finalist for Best Digital Campaign and Best Integrated Campaign. The content also had the highest content
value rating in African history